Definition
Property marketing refers to all steps between the decision to sell a property and the receipt of qualified purchase offers.
**Main steps**: 1. **Preliminary evaluation**: comparative market analysis (CMA) by the broker, realistic sale price estimate 2. **Preparation**: minor repairs, decluttering, depersonalization 3. **Home staging**: visual enhancement of the property (professional or self-administered) 4. **Media**: professional photos (standard), 3D virtual tour (Matterport), drone video 5. **MLS/Centris listing**: listing on the OACIQ multi-listing database 6. **Additional advertising**: platforms (Kijiji, DuProprio, Facebook Marketplace), broker newsletter 7. **Open house**: group viewings to maximize exposure
**Link to financing**: - A buyer must have their mortgage pre-qualification before making a purchase offer (sellers and brokers often require proof) - Listing price influences bank appraisal value — an inflated price can trigger a financing shortfall
**DuProprio vs. broker**: Broker-free sales (DuProprio, Par Proprio) represent ~15-20% of the Quebec market. The buyer finances normally through a mortgage broker regardless of whether a real estate broker is involved.